"Internalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they know, like and trust" - Bob Burg
A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity. In today’s modern times, Sales is considered a process rather than just a onetime sale or a goods or services.
The relatively new field of sales process engineering views "sales" as the output of a larger system, not just as the output of one department. The larger system includes many functional areas within an organization. From this perspective, "sales" and "marketing" (among others, such as "customer service") label for a number of processes whose inputs and outputs supply one another to varying degrees. In this context, improving an "output" (such as sales) involves studying and improving the broader sales process, as in any system, since the component functional areas interact and are interdependent.
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